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Mamegen 豆源本店

Updated: Mar 20

Celebrating Centuries of Tradition

Founded in 1865 during the end of Japan’s Edo Era, this beloved confectionery shop is cherished by locals and tourists alike, offering a wide variety of traditional Japanese bean snacks. Located on the main street of Azabujuban, the flagship store showcases an array of products, from classic favorites to uniquely flavored treats. Inside the store, skilled artisans meticulously craft 'okaki' (fried rice crackers), drawing in customers who can't resist peeking through the window.

Mamegen’s Timeless Favorites

While the shop initially focused on roasted beans, it expanded to include rice crackers and bean confections around the 1950s. The most popular item is the 'Otoboke Mame' – a delightful treat featuring three flavors: Aonori (dried seaweed flakes), Kizami nori (shredded seaweed), and Shrimp. Additionally, they have other similar products with flavors like 'Ume Rakka' (pickled plum) and 'Matcha'.

Recommendation to Travelers

While the shop caters to a significant local customer base, there are numerous international visitors who frequent the shop. Among their favorite choices is the 'Wasabi' flavor for its refreshing spiciness and uniquely Japanese aroma. We highly recommend this product as a souvenir for your friends and family!

Everyday Enjoyable Moments for All

Traditional Japanese confectioneries often carry a sense of prestige, due to its association with tea ceremonies and the imperial family. However, Mamegen breaks this barrier by focusing on the concept of 'everyday indulgence.' Many of the items are reasonably priced, ranging from 300 to 400 yen. This affordability allows all customers to explore and enjoy different flavors.

Interested in visiting here and trying it for yourself? 🤤

Join our Azabujuban Food Tour!




10:00 ~ 18:30


1 Chome-8-12 Azabujuban, Minato City, Tokyo 106-0045

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